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Matching Dell

通常価格 ¥1,474 JPY
通常価格 セール価格 ¥1,474 JPY
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After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.

【書誌情報】

ページ数:31ページ

サイズ:A4

商品番号:HBSP-799158

発行日:1999/6/6

登録日:2011/7/29

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