Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are describ

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-9-391-179

発行日：1991/3/27

登録日：2007/8/16