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Wolo: The Highs and Lows of a Socially-Conscious Venture

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This case describes the strategic and operational challenges faced by John Frederick, the founder of Wolo, an online marketplace for socially-conscious businesses. Frederick has difficult decisions to make regarding investment, brand orientation and personnel as he seeks to increase Wolo's profitability moving forward. Frederick sees great potential in focusing on the yoga products category, but needs to decide if Wolo will abandon its vision of creating the first marketplace that spans the spectrum socially-conscious products.

【書誌情報】

ページ数:8ページ

サイズ:A4

商品番号:HBSP-SCG529

発行日:2017/11/15

登録日:2017/12/26

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