１９８１年秋、土木建機業界において永年強大な地位を築いてきたキャタピラー社は、この年も史上最高の決算が予想されていたが、それと同時に、国内外の不況と過剰生産能力、為替のドル高傾向、外国メーカーの台頭、ＵＡＷとの険悪な労使関係など、将来に向けての暗雲も目についてきた。 Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market share exceeding 50%). Includes details on CAT's manufacturing, marketing research and development, and organizational policies. Concludes with a description of some environmental changes occurring in the early 1980s, and raises the question of how these might effect Caterpillar Tractor Co.'s record 1981 performance and require changes in its highly successful strategy.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-307J23

発行日：1985/2/1

登録日：2011/2/7