新しいCEOのデビッド・ケニーは、就任から2年でケーブルテレビ・チャンネルとそれに付随するサービスを主体とする企業から、気象データの使用を革新するマルチプラットフォームのデジタル企業へ変身させた。個人消費者と法人顧客にリーチするためのプラットフォーム横断型のコミュニケーションに重点を置き、気象データの利用で個人のプライバシーを侵害することなく、警報やプロモーションのターゲットを絞れるとケニーは考えていた。 New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and organizational challenges ahead. He created a new narrative for the company in the era of Big Data, putting science at the center (great forecasts) and stressing services, stories (the ability to communicate the data to users), and safety (preparation for severe weather, including using social media). Now he has questions about how much to invest in the declining but still important television business; how to build and hold audiences beyond severe weather events, when audiences spike; how to stay ahead of growth of digital platforms, especially mobile, when current partners (such as Google) could easily turn into competitors; and how to build organizational capabilities, culture, and talent to be ready for ongoing and future change, including global growth. Kenny grapples with a number of strategic tensions: between innovations and the traditional business, between global and local, and about increased partnering or proprietary advantages. He must continue to lead and develop the team to support a vision that is still unfolding.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-319J13

発行日：2014/1/6

登録日：2019/9/30