ジョーンズラングラサール（JLL）アメリカ部門のCEOであるピーター・ロバーツは、「収益性の高い大口顧客ビジネス業務を引き続き成長させつつ、中核地域市場で圧倒的な存在感を確立せよ」との指令に対し、総合的な商品提供を基盤とするモデルを強化する、あるいは、地域市場と主要アカウントを軸に業務運営を一新する、という2つの提案に絞った。 Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company's presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options to two proposals. The first is an enhancement of the account management model put in place in 2001 where independent service units co-existed with an account management group. The second is a realignment of the firm's operations around geography and key accounts. By examining the tradeoffs required by each option, the case illustrates the tensions involved in structuring an organization around product, geography, and key customers. It also explores the importance of aligning strategic choices with organizational architecture.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-419J18

発行日：2009/8/14

登録日：2019/9/30