台湾の新竹に本拠を置くファブレス半導体メーカーMediaTekは、携帯電話端末に欠かせない電子「頭脳」である無線チップセットの世界的サプライヤートップ3の一角に成長した。2.5Gや2.75G携帯電話メーカーに革新的な「完全なソリューション」を提供することで携帯電話のホワイトボックス市場を解き放ち、事業参入障壁を劇的に下げた。同社は自社のチップセットをノキア、モトローラ、サムスンなどのティア1企業に販売するという課題に取り組んでいた。 The term "White Box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white box market in mobile phone handsets by offering an innovative "complete solution" for 2.5G and 2.7G handset manufacturers, dramatically lowering the barriers to entry into the business. Besides enabling many Chinese branded manufacturers to enter the business, the grey market in components unleashed a complementary market of "Shanzhai" makers. Together these firms captured a significant fraction of the China market, as well as exports (both legal and grey) to 102 countries. CEO Ming-Kai Tsai is faced with the question of the best growth path. While multiple tier one handset makers are dismissive of MediaTek, perhaps because of its role in enabling the Shanzhai, the company's offerings have enabled an "army of ants" to challenge the leaders. Can MediaTek move up-market to sell its chipsets to the likes of Nokia? Under what terms?

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-619J20

発行日：2010/4/19

登録日：2019/9/30