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Facebook



著者:Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron

価格(税込)¥1,672
サイズA4
ページ数41 ページ
発行年月2008年 3月
Product No.808128
言語英語
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商品の説明

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointing initial public offering (IPO), Facebook's stock price steadily declined. It became critical for the Facebook team to identify sustainable growth opportunities, particularly as more of its user base accessed the site via mobile devices.

その他の情報

種別Case (Library)
業種
発行元Harvard Business School
補足Case Teaching Note, (712439), 29p, by Mikolaj Jan Piskorski;Spreadsheet Supplement, (712441), 16p, by Mikolaj Jan Piskorski※当サービスではTeaching Note,Videoの販売はおこなっておりません。

キーワード

Information technology;Social networks;Advertising media;Internet;Platforms;Entrepreneurship;Competition;Competitive strategy;Network effects;Networking

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