In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting view

【書誌情報】

ページ数：34ページ

サイズ：A4

商品番号：HBSP-9-597-032

発行日：1996/10/20

登録日：2007/8/16