The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-106029

発行日：2006/3/30

登録日：2011/3/7