Examines how an entrepreneurial company established itself as a leading information intermediary in the extremely fragmented southern U.S. forest products market, and how the company has leveraged this model to develop information related products and services. In less than a decade, James H. Wood, chief information and administrative officer of Forest2Market, and Peter J. Stewart, founder and chief executive officer, had grown Forest2Market from a relatively minor player in the forest and wood products industry into one of the leading information intermediaries in the southern U.S. The company was still growing, and after a hard-won success in the southern U.S. Forest2Market was about to expand its operations to the Pacific Northwest. Wood and Stewart needed to master the unique aspects of the Northwest forest products structure, decide what parts of their business model were applicable to the Northwest, and develop an action plan to overcome the barriers that had been identified.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-108007

発行日：2008/1/23

登録日：2008/4/1