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Language and Globalization: "Englishnization" at Rakuten (A)



著者:Neeley, Tsedal

価格(税込)¥1,210
サイズA4
ページ数15 ページ
発行年月2011年 8月
Product No.412002
言語英語
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商品の説明

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization - a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's Japanese employees. Mikitani's goal is not only to ensure the success of the organization, but also to break down linguistic and cultural boundaries in Japanese society. At the time, only an estimated 10% of the Japanese staff could function in English. The stakes are high: those who do not reach their target score by the deadline risk being demoted. As Englishnization progresses, loss of productivity, lack of time to study, and conflicted views among managers impede staff success. Some employees even question the relevance of Englishnization, particularly for staff working exclusively in Japan. Fifteen months since the announcement, the vast majority had not yet reached their target English proficiency scores. With the deadline rapidly approaching, Mikitani must decide how to proceed to ensure the success of Englishnization, the continued global rise of his organization, and even the future of Japan.

その他の情報

種別Case
業種
発行元Harvard Business School
補足Case Teaching Note, (412083), 18p, by Tsedal Neeley;Video Supplement, (413703), 0p, by Tsedal Neeley※当サービスではTeaching Note,Video等の販売はおこなっておりません。

キーワード

Change management;Communication in organizations;Disruptive innovation;Globalization;International business;Internet;Leadership;Organizational change;Strategic planning

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