The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-705448

発行日：2004/11/16

登録日：2011/7/29