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◆ 競争戦略論

Walmart around the World



著者:Alcacer, Juan;Agrawal, Abhishek;Vaish, Harshit

価格(税込)¥1,144
サイズA4
ページ数11 ページ
発行年月2013年 10月
Product No.714431
言語英語
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商品の説明

After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's location choices, times of entry, and modes of entry that may explain the outcomes observed. They then formulate a set of recommendations for Walmart to maximize its chances of success when the company expands into India in 2013.

その他の情報

種別Case (Library)
業種Retail trade;Amusement & theme parks;Apparel accessories;E-commerce;Business consulting services
発行元Harvard Business School
補足Case Teaching Note, (714469), 12p, by Juan Alcacer※当サービスではTeaching Note,Videoの販売はおこなっておりません。

キーワード

Barriers to exit;Succession planning;Globalization strategies;Business failures;Cross functional management;Advertising;Expansion;Market failures;Barriers to entry;Black markets;Strategy

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