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◆ 競争戦略論

Netflix, Inc.



著者:Rothaermel, Frank T.;Guenther, Austin

価格(税込)¥1,342
サイズA4
ページ数24 ページ
発行年月2017年 2月
Product No.MH0043
言語英語
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商品の説明

IN less than two decades, Netflix has grown from a DVD-by-mail service into a $55-billion-dollar global company. Along the way, it disrupted established industry players and changed how television is watched. Netflix's success has attracted the attention of aggressive competitors like Amazon, HBO, and Hulu. Netflix CEO Reed Hastings must find ways to work with internet service providers (ISPs) to ensure that subscribers can access its content. As Netflix expands internationally (to 190 countries), it also needs to ensure that it invests in the content that will be relevant to its customers. How can Netflix keep subscribers loyal and acquire new ones?

その他の情報

種別Case
業種Arts, entertainment & sports;Film;Film & music industries;Home entertainment equipment
発行元McGraw-Hill Education
補足Case Teaching Note, (MH043T), 16p, by Frank T. Rothaermel, Austin Guenther※当サービスではTeaching Note,Video等の販売はおこなっておりません。

キーワード

Business model innovation;Core competencies;Disruptive innovation;Diversification;Expansion;Global business;Internationalization;Long tail;Network effects;Strategy

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