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Netflix: International Expansion



著者:Oh, Won-Yong;Myer, Duane

価格(税込)¥1,144
サイズA4
ページ数11 ページ
発行年月2016年 4月
Product No.W16236
言語英語
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商品の説明

Netflix adopted an aggressive growth strategy to establish itself as a global force in the video streaming industry. To solidify its position as an industry leader, Netflix invested heavily in the production of in-house content. In January 2016, to deal with slow growth in the domestic market, the company announced an aggressive expansion of its services into a total of 190 countries, thereby giving Netflix coverage over nearly the entire world. International expansion did not come without its challenges. Netflix faced regulatory compliance issues in its targeted markets, competition with domestic competitors, and the need to satisfy local preferences. Was the enormous cost of such an aggressive expansion strategy the right direction for the company? Won-Yong Oh is affiliated with UNIV OF CALGARY.

その他の情報

種別Case
業種Arts, entertainment & sports
発行元Ivey Publishing
補足Case Teaching Note, (W16237), 10p, by Won-Yong Oh, Duane Myer※当サービスではTeaching Note,Video等の販売はおこなっておりません。

キーワード

Expansion;General management;International business;Internet;Strategy

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