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Netflix Inc.: Proving the Skeptics Wrong



著者:Chatterjee, Sayan;Barry, Wayne;Hopkins, Alexander

価格(税込)¥1,144
サイズA4
ページ数12 ページ
発行年月2016年 11月
Product No.W16763
言語英語
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商品の説明

Netflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based streaming. After splitting the two services, the company lost subscribers, and its stock price plummeted. Most observers were skeptical that Netflix could maintain its profit margins, given the increased cost of acquiring streamable content. However, Netflix not only reduced its cost per user but also increased its subscriber growth both in the United States and internationally. Were these moves sufficient to deliver the growth needed to support its rising stock price? Netflix also faced increased streaming costs because it used disproportionately more bandwidth than other streaming companies. Would these costs mean that the Netflix business model was no longer viable? This is a follow-up case to "Netflix," which describes the company's innovative business model of delivering DVDs by mail, and "Netflix Inc.: The Second Act-Moving into Streaming," which describes the after-effects of the dual-subscription model. Sayan Chatterjee is affiliated with Case Western Reserve University.

その他の情報

種別Case
業種Media & telecommunications
発行元Ivey Publishing
補足Case Teaching Note, (W16764), 16p, by Sayan Chatterjee, Wayne Barry, Alexander Hopkins※当サービスではTeaching Note,Video等の販売はおこなっておりません。

キーワード

Online media;Social marketing;Social networks;Expansion;Business model innovation;Business models

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