NTT West -Flet's HIKARI Campaign

Flet's HIKARI is a key FTTH service of NTT West Corporation's mid-range strategic plan. However, due to the homogeneity of the FTTH services provided by the competitors, the marketing competition tends to be price-oriented. We discuss how to avoid price-competition, how to measure the effectiveness of marketing strategies, and how to develop marketing organizations, given the high homogeneity of products and services.

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【書誌情報】

ページ数：20ページ

サイズ：A4

言語：英語

商品番号：KBSP-02112

書誌コード：5267

対象年代：2008/1/1

登録日：2009/8/3